Job Description

Magnet Search Group is helping our client, a leading Consumer Products Organization (food focused), look for a Customer Insights Manager to join their Commercial team. In this role, you will be responsible for analyzing shopper, retailer and consumer data to evaluate the performance of company brands within a category for a specific retailer to understand what elements of the marketing mix (pricing, promotion, assortment, shelving, competition) are driving results. Additionally, this role is responsible for creating fact based stories that provide solutions for opportunities uncovered by their own periodic reviews, or reviews led by Finance or Customer Business Teams.

Role Responsibilities:

• Weekly, monthly, quarterly, and annual analysis of customer specific data (Nielsen MarketTrack & Numerator panel data, Retailer POS/Insights data) to identify performance opportunities, and to recommend solutions to close gaps.
• Retailer driven category reviews that integrate POS and consumer data, resulting in the establishment of strategies for assortment, pricing, promotion & shelving that reflect the retailer’s and business strategies.
• Establish and maintain excellent working relationships with Category Managers, Directors & Strategic Merchandising Teams within the retailer’s organization.
• Share global best practices or pertinent category trends with Retailer’s Category Managers to impact category performance.
• With Customer Business Team and Retailer’s Category Managers, play an active role in providing retailer specific solutions for closing performance gaps, and creating the story to enable sales to execute and as a vendor advisor.
• Provide recommendations for assortment and execute shelf strategy within a retailer including creating base plan-o-grams or plan-o-guides.
• Category plans for priority categories aligned with the retailer’s strategy and organizational brand strategy, identifying category role, optimal assortment, distribution and shelving.
• Selling presentations that advance our brand performance with retailers, highlighting opportunities and specific recommendations.
• Deliver category insights that explain current performance or the impact of tactics implemented to deliver targets.
• Ongoing evaluation of the category within the retailer that identifies opportunities for our brands.
• Work collaboratively with Customer Business Team, marketing, category insights / category development, and shopper marketing to create solutions to solve business issues or realize opportunities.
• Share best practices across Business Units and teams.
• Proactive identification and resolution of potential business, category, SKU level issues.

Qualifications:

• Bachelor degree, 2-4 years of experience in Category Management, plus a minimum of 1 year account level sales experience in a consumer packaged goods environment is preferred.
• Knowledge and proficiency with retailer POS Data systems and advanced knowledge and proficiency with Nielsen tools (answers desktop, answers, Numerator panel data) is imperative.
• Strong excel skills and the ability to manage large amounts of data.
• Ability to synthesize a variety of data sources into presentations that are easily understood.
• Must be able to provide strong, executable recommendations
• Strong project and time management skills are required.
• A team player that can work effectively with all levels of an organization.
• Excellent leadership, collaboration, and communication skills.
• Must be proactive and performance driven, have a bias for action and be able to work under pressure in a fast paced environment.
• Excellent English written and oral communication skills.

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